Wendy’s is re-upping its deal with the popular Cartoon Network program Rick and Morty with some help from Coca-Cola.
The Dublin, Ohio-based chain says that it is sponsoring the upcoming fifth season of the show, which starts on Sunday.
Adult Swim and Wendy’s aren’t strangers to immersive marketing. The 2019 Winter X Games featured a Wendy’s ski-thru restaurant in partnership with ESPN, and this past weekend, giant inflatables were spotted floating through New York Harbor for Adult Swim’s Season 2 launch of “Tuca and Bertie.”
The sponsorship will include two new show themed mixes from Wendy’s 5,000 Coca-Cola Freestyle locations, free Wendy’s in-app delivery and a restaurant pop-up in Los Angeles with a custom drive-thru.
Wendy’s and Coca-Cola created two new flavor mixes for the series starting Wednesday through Aug. 22, the date of the finale: Mello Yello BerryJerryboree and Mello Yello Portal Time Lemon Lime. Both are available in zero sugar options.
“Thanks to them and Coca-Cola, fans can celebrate Rick and Morty Day with a Portal Time Lemon Lime in one hand and a BerryJerryboree in the other,” Tricia Melton, chief marketing officer of Warner Bros. Global Kids, Young Adults and Classics, said in a statement. “And to quote the wise rick Sanchez from season four, ‘We looked right into the bleeding jaws of capitalism and said, yes daddy please.’”
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